Becoming the Viking Coke We are Today
Viking Coca-Cola is a privately held company owned by the Faber Family. Each Faber family member—Joe, RoseAnn, and Michael—has had a hand in leading Viking Coca-Cola toward success. It all started with Joe Faber’s passion and dedication which became instilled in Michael from the beginning and inspired RoseAnn.
Viking Coca-Cola remains a dedicated family-run establishment that includes the Faber family and extends beyond to all members of the team including delivery drivers, sales personnel, executive management, and our partners.
The Faber Family
Most who have worked with Viking Coca-Cola credit the company’s success to the groundwork laid by Joe Faber. Joe had a passion for the customer. He was an astute businessman and the consummate salesman. He understood the importance of the people working in the company.
Inspired by his dedication and passion over the years, RoseAnn became involved with Viking Coca-Cola and was prepared to take control when Joe no longer could.
Joe passed his work ethic and devotion on to his son, Michael Faber, who leads and contributes to the operation of Viking Coca-Cola today. The Faber family is rich with heart, vibrancy, and commitment to Viking Coca-Cola and its success.
Coca-Cola sold its first bottles of soft drink.
The first standardized coin-operated vending machines for Coca-Cola are used.
Viking Coca-cola founded by Howard Hamilton (in Brainerd, MN).
Viking Coca-Cola purchased Coca-Cola Bottling of St. Cloud and our name, Viking Coca-Cola Bottling Company, was adopted.
TaB, Coca-Cola's first diet soft drink is introduced to the world.
Hamilton hires route-driving salesmen, Joe Faber. Unknown at the time, Joe would become the heart and soul of Viking Coca-Cola.
Marv Soldner, our future President, starts fresh out of college. He started driving delivery truck in Brainerd and transitioned into many roles throughout his career.
Joe Faber became a partner.
Diet Coke is introduced, beginning its journey toward becoming the top low-calorie drink in the world.
Acquire wholesale Coca-Cola operations in Alexandria and Willmar.
Acquire wholesale Coca-Cola operations in Pine City, Minnesota and Rice Lake, Wisconsin.
Happy 100th Birthday to Coca-Cola!
Acquire wholesale Coca-Cola operations in Marshall and Hutchinson.
Coca-Cola develops the first partially-recyclable plastic bottle, a new innovation for the beverage industry.
Joe Faber purchased the Sherman & Hamilton family stock and became the sole owner.
Joe passed away, shortly after he became the sole owner of Viking Coca-Cola.
Rose Ann Faber, Joe's wife, took over the title of president and became the nation's only female president and chief executive officer of a Coca-Cola bottling company.
Acquire wholesale Coca-Cola operations in Fergus Falls and Detroit Lakes.
Michael Faber becomes President of Viking Coca-Cola.
Armada Coffee is launched.
Viking acquires operations in River Falls Wisconsin & Red Wing Minnesota.
Viking Beverages begins distribution of Coors products in St. Cloud, Willmar and Hutchinson markets.
Warrior Energy Drinks are launched.
Acquired Virginia, Minnesota along with Coca-Cola Beverages of Duluth which includes territory in Duluth, Minnesota and Ashland, Wisconsin.
We are proud to be a successful branch of this legendary brand.
What Areas Do We Serve?
Coca-Cola is the most recognizable brand in the world with more than 1.8 billion servings consumed daily in over 200 countries.