Viking Coke Mission, Vision & Values

Mission:

Viking Coca-Cola's mission is to play a vital role in assisting our customers, consumers and employees in surpassing their individual optimism of the future through inspiration, innovation, service and making a difference with our refreshments.  Our mission is driven by heart-filled action and our success is measured by the happiness of all who benefit from the solutions and beverages we provide. 

Vision:

Our vision guides our team’s behaviors and decision making for the benefit of the consumers, customers and communities we serve.  We seek mutually beneficial solutions motivated by win-win decision making.  Our intent is to be the first choice for refreshment solutions because we conduct our business through delivering value, the right way, to all stakeholders. 

Values:

Integrity:           Genuine people with honest intent

Service:             Acting with urgency, follow through and competence 

Passion:            Enthusiastic and compelling belief in our products and services

Energy:              Instigating creativity, optimism, excitement and fun

Leadership:        Innovative and inspiring solutions for a vibrant future

Collaboration:     Leveraging collective intellect

Improvement:     Listening, observing, thinking, learning and being better

Quality:              It’s what we are and what we deliver

Diversity:            As comprehensive as our portfolio of products