1984

Acquire wholesale Coca-Cola operations in Alexandria and Willmar.

1982

Diet Coke is introduced, beginning its journey toward becoming the top low-calorie drink in the world.

1976

Joe Faber became a partner.

1976

Marv Soldner, our future President, starts fresh out of college. He started driving delivery truck in Brainerd and transitioned into many roles throughout his career.

1966

Hamilton hires route-driving salesmen, Joe Faber. Unknown at the time, Joe would become the heart and soul of Viking Coca-Cola.