2004

Armada Coffee is launched.

2002

Michael Faber becomes President of Viking Coca-Cola.

1999

Acquire wholesale Coca-Cola operations in Fergus Falls and Detroit Lakes.

1995

Rose Ann Faber, Joe’s wife, took over the title of president and became the nation’s only female president and chief executive officer of a Coca-Cola bottling company.

1995

Joe passed away, shortly after he became the sole owner of Viking Coca-Cola.