Viking Coca-Cola Bottling Company Announces A Letter Of Intent with the Coca-Cola Company to Grant Expanded Distribution Territories

December 9, 2015

Viking Coca-Cola Bottling Company Announces A Letter Of Intent with the Coca-Cola Company to Grant Expanded Distribution Territories

 

VIKING COCA-COLA BOTTLING COMPANY ANNOUNCES A LETTER OF INTENT WITH THE COCA-COLA COMPANY TO GRANT

EXPANDED DISTRIBUTION TERRITORIES IN MINNESOTA, WISCONSIN AND MICHIGAN

 

ST. CLOUD, MN, Dec. 9, 2015 The Coca-Cola Company today announced it has signed a letter of intent with Viking Coca-Cola Bottling Company to grant expanded distribution territories in Minnesota, Wisconsin and Michigan as it continues to accelerate the pace of territory refranchising.

In this territory, The Coca-Cola Company will grant exclusive rights to Viking Coca-Cola for the sale and distribution of bottler-delivered Coca-Cola beverages. In addition,

Coca-Cola Refreshments (CCR), the Company-owned U.S. bottler, will sell its sales and distribution assets to Viking Coca-Cola. The letter of intent provides that:

  • Viking Coca-Cola Bottling Company, based in St. Cloud, Minnesota, will assume additional territory in portions of Northern Minnesota including Duluth & Grand Rapids, Northern Wisconsin including Superior, Ashland & Hayward and Ironwood in Michigan. For more about Viking Coca-Cola, visit VikingCocaCola.com.

Consistent with previous transactions, The Coca-Cola Company and Viking Coca-Cola  will work collaboratively to benefit from more rational and contiguous operating territories; an improved, more integrated information technology platform; and a new beverage agreement that supports the Coca-Cola system’s evolving U.S. operating model.

 “Together with our bottling partners, we are changing the landscape of our U.S. system,” said Sandy Douglas, President, Coca-Cola North America. “The progress announced today further advances our efforts to balance national scale and local capability, which will help us increase our leadership and competitive advantage in the U.S. business.”

“We have a long history of serving customers and consumers in the Minnesota and Wisconsin market areas. Viking Coca-Cola looks forward to adding these new market areas into our existing business,” said Michael Faber, CEO of Viking

Coca-Cola Bottling.

The letter of intent announced today are subject to the parties reaching definitive agreements. The parties are committed to working together to implement a smooth

Transition with minimal disruption for customers, consumers and system associates. Financial terms were not disclosed.

 

About Viking Coca-Cola Bottling Company:

Founded in 1952, Viking Coca-Cola operates eleven facilities throughout Minnesota and Wisconsin, Viking bottles and distributes Coca-Cola products to over one and a half million people.  It is a privately held company, owned and operated by the Faber Family in St. Cloud.  To learn more about Viking Coca-Cola, please visit vikingcocacola.com.