Diet Coke: Its Mine

February 17, 2016

Diet Coke: Its Mine

Viking Coca-Cola’s Diet Coke fans can get their hands on millions of uniquely designed 12-oz. glass contour bottles starting this February. The first-of-its-kind IT’S MINE program celebrates fans’ unwavering love for the great taste of Diet Coke.

Fans can purchase their own Diet Coke IT’S MINE bottle for a limited time at major retailers in Viking’s Territory and nationwide. In addition to the 12-oz. glass bottles, select patterns will be available on 7.5-oz. mini-cans, 8.5-oz. aluminum bottles, 12-oz. and 16-oz. cans and 500 mL and 20-oz. PET bottles. No two glass bottles are the same.

IT’S MINE is about the pursuit of a Diet Coke fan’s ultimate object of desire – Diet Coke. These bottles make your favorite beverage even more special - every bottle is completely unique, which means a fan can now own a piece of the brand no one else in the world owns.

Diet Coke leveraged the innovative HP Indigo digital printing technology as part of the design development and bottle production process. First, Diet Coke created 36 base designs inspired by the bubbles, fizz, taste and spirit of Diet Coke. HP’s software then used these designs to auto-generate millions of entirely new graphics. HP is reinventing printing with technologies like HP SmartStream Mosaic Software, enabling leading brands like Diet Coke to reinvent traditional packaging into unique pieces of art not once possible.